Color: India Mahdavi

Lately I've been working on colors for our new design Matilda. It involves mixing approximately 50 grams of ink, meticulous note taking, printing a swatch, drying the swatch with a heat gun, then reviewing the color in daylight. It's a very time consuming process.

India Mahdavi

So naturally, color is on my mind. While I'm mixing these inks, I've been thinking about designers who use color boldly.  I'm particularly fond of Paris-based designer India Mahdavi. She says in Surface Magazine, "I’ve found that people are scared of color. Why?  Because picking the right one is difficult, which is why I compare it to a wardrobe. It’s much easier to dress in all black than to put five different colors on and look good. I like to mix and let them insult each other, have an argument. When they’re too perfect, it’s boring."

India Mahdavi

I feel like none of Mahdavi's colors insult each other! But rather work together harmoniously.

She refers to her use of color as "seeking the sun; it has to be sunny. The way I use colours to replace light.” via EdenBeing

India Mahdavi: Color InspirationIndia Mahdavi: Color InspirationIndia Mahdavi: Color InspirationIndia Mahdavi: Color InspirationIndia Mahdavi: Color InspirationIndia Mahdavi: Color InspirationIndia Mahdavi: Color Inspiration

I like how Mahdavi rejects the old adage of painting a small room white to make it feel larger. I'd much rather consider sunshine.

India Mahdavi

 

all photos via Architectural Digest and IndiaMahdavi.com

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